Flow
What is Flow?
Flow is a cloud based communications platform that brings voice calls, messaging, video meetings and contact centre features into one simple, modern app. It is designed for businesses that want a clean and reliable way to stay connected, without the complexity of traditional phone systems.
Whether your team is in the office, working from home or on the move, Flow provides a consistent experience across devices. It is quick to set up, easy to manage and flexible enough to support different working styles and business needs.
With Flow, you can streamline how your team communicates and gain better visibility and control without adding unnecessary tools or admin.
Why Choose Flow?
Flow brings together everything your business needs to communicate clearly in one simple platform. Instead of managing separate tools for calling, messaging and meetings, you get a unified system that works across your organisation.
It is quick to deploy, easy to scale and designed to grow with your business. By consolidating communication into a single service, you avoid the complexity and cost of managing multiple systems or patching together separate apps.
Flow is a dependable, modern solution that helps your team work more efficiently, while PurpleUC ensures everything runs smoothly behind the scenes.
Smart Tools for Customer Service and Contact Teams
Flow includes features that make it a practical and cost effective choice for customer service teams. With the Contact Centre Pro licence, you get advanced call handling tools that help you manage customer enquiries quickly and professionally.
Supervisors can monitor live call activity, view agent availability and access real time dashboards for queue performance. Features like call routing, hunt groups and wallboards give you visibility and control without the need for complex or expensive contact centre platforms.
For teams handling a high volume of inbound calls, Flow makes it easy to stay responsive, support training and improve the overall customer experience.
Can it replace my current phone system?
Yes. Flow is a full replacement for traditional phone systems. It provides all the essential calling features your team relies on, with a simpler setup and no need for on site hardware.
You can make and receive calls on desk phones, mobile devices or desktops, and manage everything from a single online portal. Flow supports a wide range of SIP devices, so in many cases you can continue using your existing handsets and hardware.
Features like voicemail to email, call queues, auto attendants and hunt groups are included as standard. Whether you are replacing an ageing PBX or moving from a basic VoIP service, Flow gives you a modern, reliable and easy to manage phone system that is ready for the way your team works today.
Why Choose PurpleUC for Flow?
At PurpleUC, we make sure Flow is set up to work the way your business needs it to. We handle everything from number porting and device provisioning to call flow design and user training.
Our UK based team provides ongoing support and guidance to help you get the most from the platform. Whether you are adapting to hybrid working, scaling your team or introducing new features, we are here to keep your communications running smoothly.
With PurpleUC, you get more than just a system. You get a dependable partner who understands how to support UK businesses with simple, modern and effective communication.
Features & benefits
Take a look at the feature list. If you don’t see what you need, feel free to contact us.
All in One Communications
Flow brings together calling, messaging and video in a single, modern app that works across desktop, mobile and browser.
Built In Presence and Messaging
See who is available and chat instantly with team members. Presence and messaging help reduce internal email and support faster decision-making.
Device Friendly
Flow supports a wide range of desk phones, headsets and mobile devices, giving you the freedom to reuse existing hardware or choose what works best for your team.
Simple, Consistent Interface
A clean, intuitive design makes Flow easy to learn and use, helping your team stay productive without needing extra training.
Smart, Flexible Call Handling
Set up call routing, queues, hunt groups, voicemail to email, follow me settings and programmable rules without the clutter of legacy systems.
CRM and App Integration
Connect Flow with Microsoft Teams, Salesforce and other popular platforms. Use tools like Run URL and programmable voice for deeper automation and custom workflows.
Clear, Flexible Licensing
Flow offers easy to understand licences for standard users and customer facing roles, so you only pay for what you need.
Work from Anywhere
Flow provides a seamless experience across devices so your team can call, meet and message from the office, home or on the move.
Live Dashboards and Reporting
Keep track of call activity, response times and team performance with real time dashboards and accessible reports. Power BI integration is available if needed.
Lightweight Contact Centre Features
For teams handling higher call volumes, Flow offers optional features like agent visibility, call monitoring and wallboards without the complexity of a full contact centre solution.
Frequently Asked Questions
What is Flow and how does it work?
Flow is a cloud-based unified communications (UC) platform designed specifically for UK businesses. It combines voice calling, video conferencing, and messaging into one easy-to-use app accessible via desktop computers, mobile devices, and browsers. Ideal for small and medium-sized teams, Flow simplifies business communication and removes the complexity associated with traditional phone systems.
Is Flow suitable for hybrid and remote teams?
Yes. Flow fully supports hybrid working and remote teams, providing seamless communication from any location. Employees can easily make and receive calls, participate in video meetings, and chat with colleagues on their preferred devices. With features like presence indicators, instant messaging, and cross-device compatibility, Flow helps keep your team connected and productive.
Can Flow replace my existing business phone system?
Yes, Flow is a complete replacement for traditional business phone systems. It includes essential telephony features such as call routing, voicemail, hunt groups, and auto attendants—all delivered through a modern, cloud-based solution that requires no on-site hardware or complex infrastructure.
Does Flow integrate with Microsoft Teams and CRM platforms?
Yes. Flow integrates seamlessly with Microsoft Teams, as well as popular CRM platforms like Salesforce and others. Additionally, Flow offers advanced tools like Run URL and programmable voice, enabling you to automate workflows and deliver personalised customer experiences directly within your existing software ecosystem.
Why choose PurpleUC as your Flow provider?
PurpleUC provides expert setup, ongoing management, and reliable support for your Flow unified communications solution. Our UK-based specialists ensure your system is fully tailored to your specific needs—from initial call-flow design to user and device provisioning. With PurpleUC, you can expect a smooth implementation, responsive local support, and a hassle-free communication experience from day one.
Ready to find out more? Chat to a specialist today.